This just in: Zeiss Touit 50mm 2.8 Macro now in stores

Touit 2.8/50M
With its exceptional image performance up to a scale of 1:1, this macro lens is the ideal choice for extreme close ups. But it also comes into its own when shooting portraits or panoramas as a light tele-lens.
zeiss touit 50

Smooth and reliable autofocus

The design of the autofocus system demands an extremely precise movement of certain lens elements. As the mass of the elements or groups to be moved within the optical system differs, various motor types may be installed. The focusing system of the Touit lenses is designed to guarantee robust and smooth autofocusing without any need for compromises or limitations in their optical design.

Innovative product design

Innovative product design to ensure superior handling and fulfil the most stringent aesthetic expectations. ZEISS lenses are among the winners of the several thousand products entered for prominent design awards. The unmistakeable new product design is based on an integrative concept and focuses on essential functional elements. Even the lens hood, typically an accessory, is seamlessly integrated into the overall design. The metal bayonet mount guarantees extreme rigidity and rubberised setting rings enable precise manual control when needed. Flush-fitting, satinised surfaces visualise the optical and mechanical precision of each lens.

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